Audemars Piguet Appointed New Global Ambassador… And It Ain’t Swizzy!

After a visit to the headquarters and some scribbling around for a new design, you’d think that Swizz Beatz would be the next representative for Audemars Piguet. Well, today the watch giant announced that NBA Star, LeBron James, will be named the new global brand ambassador of Audemars Piguet instead.

According to the press release – Audemars Piguet has chosen LeBron for his commitment to excellence, skilled technique and unwavering generosity. These are the values shared by the two legends.

LeBron will also collaborate with Audemars Piguet to create a special limited-edition watch. The NBA Star also decided to donate the proceeds from any future auctions of his timepieces to his charity: The LeBron James Family Foundation to support its children-related activities. LeBron stated:

“Audemars Piguet and I strive for excellence in all our endeavors. I am honored to be the next global brand ambassador and join the ranks of industry greats who have previously represented the brand. I am also excited to collaborate with AP on an exclusive timepiece that will be the ultimate symbol of our partnership.”

Philippe Merk, CEO of Audemars Piguet, welcomed the NBA Star into the Audemars Piguet family:

“LeBron James is a gifted athlete and an exceptional humanitarian. His mission truly mirrors ours and we are delighted to welcome him to the Audemars Piguet family.”

Francois-Henry Bennahmias, President of AP North America also stated:

“We have a history of partnering with those at the top of their game and right now, LeBron is like a comet. Not only does he burn up the court, but he maintains the right balance of family, philanthropy and fame.”


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