SoJones Calls It: RIP “Swagger”. Thanks Toyota

Everyone gets older, but it doesn’t mean y’all got to be whack, yo.

Just in time for Mother’s Day, SoJones has discovered Toyota’s recent stabs at viral marketing, which include videos featuring the fictional “Sienna” family” and their namesake, the Sienna minivan.

Where my mother-fathers at?! So long to the 10-2....

And it’s when the fam decided to get lyrical with their delivery that it got personal for the rest of us. Personal as in all of a sudden I feel like starting a rap battle! From their You Tube video description:

Watch as the Sienna Family drops their hot new single, Swagger Wagon. This goes out to all you minivan families out there who get a Sienna SE for space but fill it with your family’s swagger.

Though Toyota was only trying to resuscitate its image, all they really accomplished was to put the final nail in the coffin that the word “swagger” is lying in. “Making it rain” is looking terminal as well.


After Toyota’s recall of vehicles that included the Sienna, the need to refocus their approach and gain back trust makes sense, but is this the way to go?

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