Music fashion mogul Damon Dash plans to launch a clothing brand entitled “CEO”, which will reflect the image desired by a clean cut, mature audience. As seen on the BET series “Ultimate Hustler”, the CEO brand is going to be of a tailored look, capturing the essence of the word ‘classic’. “I’m an old school … Read more

Rapper Eve has come on board as the newest spokeswoman for M.A.C. Cosmetics’ new M.A.C Viva Glam VI campaign. Eve will join fellow celebrities Debbie Harry, Dita Von Teese and Lisa Marie Presley for the campaign. Proceeds from sales of the company’s Viva Glam VI lipstick and lipglass will be donated to the M.A.C AIDS … Read more

Coming off a very busy year, the clothing line brand Lifted Research Group, better known as LRG has been inspired to launch a womenswear line. Branded with their signature ‘L’ logo inside an arrow-outline heart, the new fashion label is entitled “Luxirie”. Luxirie, a Labour of Love, will be a sexy yet classy contemporary line … Read more

Teresa Caldwell, mother of rap star Bow Wow, has had a long standing for passion that many are unaware of. According to resources the Teen-Icon’s mother dabbles in the fashion industry work herself, assisting artists with finding obscure brand names and fashion accessories. According to Tori Boone of the The Gwinnet Daily Post, previous celebrity … Read more

Brooklyn, New York’s John “Fabolous” Jackson, stated in 2005 that he wanted to release his own clothing line in the coming years. Without publicizing detail, the artist went into a search for designers and manufacturers for his line to accomplish the task. After finding qualified staffing Fabolous announced the name for his line is Rich … Read more

Sean John, the world’s fastest growing line of sportswear for men and now for women, and G-III Apparel Group Ltd announced the signing of a license agreement for G-III to manufacture and distribute the Sean John Women’s sportswear collection. This young, contemporary line will mirror the Sean John men’s collection in distribution and price point. … Read more

New York’s number one station for hip-hop and R&B, HOT 97 FM, will kick off fashion week with its third annual FULL FRONTAL HIP HOP FASHION SHOW on Friday, February 3rd, 2006 at 7PM at the Hammerstein Ballroom located at 311 West 34th Street, New York, NY 10001. Hip-Hop icon rap artist Busta Rhymes will … Read more

Rapper and actress Eve Jihan Jeffers is relaunching her clothing line, Fetish. Fetish by Eve first debuted back in 2003 but the brand was unexpectedly cancelled due to multiple problems between the rapper and partnering company, INNOVO GROUP. Three conflicts made public by the rapper and Fetish sources were production materials, retail delivery, and Eve’s … Read more

Hip-hop star THE GAME is following in the fashion footsteps of his mentor 50 CENT, by releasing his own athletic sneaker. While 50 Cent has his own line of sneakers through REEBOK, The Game, whose real name is JAYCEON TAYLOR, has decided to make an impact in the footwear world with a completely original line, … Read more

Over time Nike, adidas, and Reebok sneakers have been the subject of many’s addiction. Television actors, musicians, and athletes set trends in Urban areas that went mainstream, leaving some today with closets filled with shoes. From that love for sneakers such as Air Jordans, Nike Air Force Ones, Reebok Pumps, and adidas Shell Toes, a … Read more