Nike Dunks were originally created for basketball in the 1980s. Making a more comfort-oriented sneaker for Skate boarders in 2002, Nike SB Dunks were released to test the growing inner-city skater audience. Two rather similar markets, built from groups about expression and rebellion, the Nike SB Dunk sneaker conquered with a viral spread. Over Six … Read more

SoJones.com constantly reviews Hip-Hop clothing lines in the United States and abroad, searching for innovative trends and designs. Browsing Kicks and Chicks, we found a new street wear line based out of New York, New York and Miami, Florida that is definitely a fashion source to check out. 8 & 9 apparel has set itself … Read more

NiceKicks.com has become the premier website for sneaker news and content on-line. Nike heads and seekers of exclusive kicks log into the the site to find out what’s new and trendy daily. How the site gets all its information, nobody knows, but Sojones got the exclusive interview with the founder. Introducing Matt Halfhill, the young … Read more

Snoop Dogg has announced the launch of his own fashion label, called ‘Rich & Infamous’. Snoop joins a long line of ‘entrepreneurial’ celebs who have released clothing lines, including his hip-hop colleague P Diddy. Snoop has been promoting it on his reality TV show ‘Snoop Dogg’s Father Hood’. The range will be streetwear aimed at … Read more

Justin Timberlake has agreed to appear in a series of adverts for his new clothing line, William Rast, it’s been reported. Timberlake was initially understood to be reluctant to feature in the campaign but changed his mind after he was pitched the idea of playing a fictional character who is named after the brand. Designer … Read more

Hip-hop clothing retail chain Man Alive has launched their on-line store at ManAlive.com in a joint effort with SoJones.com. The two have come together to create a special offer to all people that shop at Man Alive’s on-line store that will last until July 31st. Every shopper that uses the discount code found on Sojones.com’s … Read more

Rap mogul-turned-designer Sean ‘Diddy’ Combs is so impressed by David Beckham’s style, he wants to collaborate with the soccer ace on a fashion line. The rapper and the sports star have become close friends in recent years, and Combs was even spotted partying into the early hours with Beckham and his pop star wife Victoria … Read more

Apple Bottoms, Lady Enyce, Rocawear, and other Hip Hop clothing brands have just been made an offer to become sponsors of a new fashion market. Professional basketball players Tamara James and Nikki Blue of the Washington Mystics want WNBA players to start seeing endorsements from Hip Hop inspired clothing brands. James, who refers to Blue … Read more

Adidas footwear and fashions Group has launched a new range of sneakers inspired by graffiti art. The End to End footwear collection, unveiled today by Adidas Originals and athletic retailer Foot Locker, was designed by graffiti artists from the US, UK, Germany, Italy and France. The new range has been made available at Foot Locker … Read more