Supra Shoes

JT (left) and Rihanna (right) wearing their Supra's
JT (left) and Rihanna (right) wearing their Supra's

What do you get when you mix a love for skating and a deadly passion for style? Naturally, you get Supra. Supra is one of those brands that can not release anything to the unsuspecting public without guaranteeing dope and fresh products. Their products have exquisite quality and uniqueness that you can’t get with any other brand.

Supra is a brand that focuses on making amazing footwear, but they also manufacture their own apparel and accessories. This tight brand was launched in 2005 and founded by native Californian, skater, and dog lover, Angel Cabada. It has exploded into one of the most sought-after shoe brands in the street wear industry today.

Jay Z in his Supra Skytops
Jay Z in his Supra Skytops

Before creating Supra, Angel Cabada worked in a variety of fast food chains after working for 10+ years on the glory that was TSA, the first brand he started before splitting with his long time business partner. He then moved on to KR3W, under the umbrella of One Distribution. Both KR3W and Supra are under the One Distribution umbrella, but are individual projects. Both equally sweet. No one expected that these radical new designs would make a dent in the market. Sky-tops, initially, were a ridiculous idea, but he knew that he needed less chunky shoes with more style to suit his skating needs – so he created Supra footwear.

Since the creation the Chad Muska 14k’s, one of their best selling models among many others, their label has reached the kind of hype that any baby brand could only dream about. This sort of fandom is reminiscient of Nike, which took a lot more time to build the kind of hype as big as Supra’s in their early days.

Supra Slash on Stage
Supra Slash on Stage

They have sponsored and have collaborated with athletes like Jim Greco, Chad Muska, Erik Ellington, Tom Penny, Antwian Dixon and Spencer Hamilton. The Lizard King has also been rumored to be signed in on 2010! They sponsor events like the X-games and parties to promote their brand. They even created a model with the X-games colorway, and needless to say, it was a hit. They say they don’t do much to market their merchandise, but who says they need any more marketing? Their big clients are enough to prove that these things must be hella tight

They have been getting great responses in show business too. Some of their top celebrities include Jay Z and Lil Wayne, who both wore their favorite Supra kicks to the BET awards. Will Smith and rapper, the Game have their very own favorite pairs too. Justin Timberlake can be seen rocking his pair from time to time on the streets. While Lindsay Lohan and Samantha Ronson both love their Supra sneaks. And rocker Slash has been seen more than once, wearing his Supra skytops during concerts.

Now enough with the name dropping. Check out their super fly merchandise on www.supratuf.com. Also available on karmaloop.com.

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