Brooke White wearing a XOXO handbag and sunglasses.

If you’re the type of individual who can’t live without a mobile phone, then “xoxo” is a lingo you’ve probably included in one of your text messages to your love one.

Wikipedia defines xoxo as: “a mere expression of one’s affection or good friendship.” Accordingly, it’s written at the end of a written letter, email or SMS text message. Most sources say, “x” means kisses while “o” means hugs. Thus, the term “xoxo” represents “hugs and kisses”.

But in the fashion world, XOXO is a brand deemed for today’s junior young contemporary customers. Greg Fiene founded XOXO in 1991 with a $50,000 investment. But now it has become a million dollar company. For a company like XOXO, today is just beginning and they are just getting started!

XOXO is one of the first contemporary brand especially for teens, and is sold at affordable prices. They have brought the younger generation with feminine, sexy, trendy, fashionable, flirty and modern.

Amy Jackson, wears an all-in-one clothing brand.

Fiene sold the XOXO for $20 million to Aris Industries, Inc. in 1999, and in 2003, he left the company. In July of the same year, Global Brand Holdings acquired XOXO and its core apparel lines were licensed to Kellwood Co. Aside from XOXO, Global Brand Holdings, LLC also owns and operates FRAGILE, and LOLA Trademarks. The company was also founded in the same year that it acquired XOXO and is based in California. Kellwood Co. , on the other hand, also designs, manufactures and markets various fashion brands like Vince, Baby Phat, Phat Farm, Sag Harbor, Briggs NY, Jolt, My Michelle and David Meister. Kellwood Co. is known to be the third largest apparel manufacturer in the United States.

From then on, there’s just no stopping for XOXO has it has introduced lots of licensed products, such as sunglasses, belts, jewelry, watches, luggage, intimate apparels, dresses, handbags, swimwear, footwear and outerwear.

In 2009, XOXO re-launched its e-commerce site XOXO.com. Their e-commerce site is administered through Kellwood’s digital team and its operations are managed by Kellwood’s City of Industry, CA facility. Their shopping site embodied the early 1990’s campaign, “Hugs and Kisses, XOXO”. It was a campaign popularized by Christy Turlington, Claudia Schiffer and Tyra Banks. To reach out to a wider market, the company has also linked their e-commerce site to the XOXO fanbook fan page. In addition to re-launching their e-commerce site, XOXO has held various events and most of these are concert events.

Miranda Kerr, wearing one of XOXO's summer 2009 collection!

XOXO is more than a brand, it’s an expression of youth, power, sexiness, feminism and modernism. That is why, XOXO has been hugged and kissed by a million junior fanatics/customers and personalities as well.

Such celebrities that love XOXO are actress and Ms. Teen World ’09 Amy Jackson, top 5 finalists of the 2008 American Idol Brooke White, and Australian model Miranda.

If you haven’t tried on a XOXO product, you better not think twice! XOXO is a must-have. So, why not check out their clothing at xoxo.com, Bon Ton, Boscov’s, Belk, Macy’s and Dillard’s Department Stores. They’re also available around the globe at international locations from South America to Japan.


Don’t you just love strolling along the park and smiling at every person you see? How about stopping to smell the fresh scent of flowers and feeling the cool breeze on your skin? Or maybe you adore the sensation of raindrops on your skin as you playfully dance through it and jump on the tiny puddles with your boots? Indeed, life is found in the simple joys around you. Have you ever wanted to feel beautiful and absolutely carefree at the same time? Well look no further as XOXO brings out the free spirit in you!

All-American Company

The American contemporary clothing company was created by Greg Fiene in 1991 as a day-to-evening lifestyle brand. He targeted the line toward young girls, particularly teenagers who are growing into a sense of their own fashion preference. Thus, the name XOXO, simply meaning “hugs and kisses” was befitting of the playful, feminine, flirty feel of the entire collection. With XOXO, you can comfortable in whatever you choose to wear. Dress with confidence wherever they go.

Get the Trendiest Items from XOXO

XOXO carries a multitude of items including clothes, bags, shoes, jewelry, perfume and sunglasses to fit every girl’s unique sense of style. Each piece is innovative, of the highest quality and well-designed, making it a lovely addition to any wardrobe. Whether you are a rocker chick sporting your combat boots and metal studs, a girly girl in your pretty skirts and tank tops, or the boyish type in your striped shirts and sneakers, everybody is bound to find something that will reflect their personal image. More so, while the products are described to be ‘off the runway’, they come at very affordable prices because dressing this great and up to the trends does not always have to be very expensive.

Today, XOXO delivers a strong presence in the US, Mexico, Thailand and Middle East. The brand is available in Macy’s, Dillard’s and other major department stores in the United States. You can also check out and purchase their awesome collections at a hundred different online stores, and be assured of trend-right, value-rich options with a reasonable price tag.

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